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Discover how the right data, systems, and data science techniques can help companies take pricing to the next level--and deliver measurable bottom-line impact.

Rodrigo Garcia Escudero joined Boston Consulting Group in 2007 as a summer consultant and returned to the firm as a consultant in August 2008. He is a core member of BCG’s Marketing, Sales & Pricing practice area. He co-founded the firm’s digital media center of excellence, helping develop cutting-edge methodology for advanced marketing optimization. 

Rod leads BCG's pricing and revenue management work for the firm's transportation & logistics industry. Rod has supported clients in a wide range of revenue optimization and commercial strategy topics with a focus on advanced analytics and economics, including sales, pricing, and channel strategy. Specifically, he has helped clients transform their customer acquisition, revenue management systems, pricing, channel strategy, customer segmentation, and product activation. 

Prior to joining BCG, Rod worked for Nielsen as a product manager and led the category management services unit at Nielsen for Latin America.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Northwestern University, Kellogg School of Management
  • BA, with honors, Universidad Argentina de Empresa

Publications and Videos

Beyond the Black Box in Pricing Rectangle

Beyond the Black Box in Pricing

When B2B companies let technology drive their pricing governance models, they can lose sight of their strategic objectives. Smart pricing authority keeps them on course.
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Taking the Railroad Playbook Beyond PSR

To build upon their recent efficiency gains, railroads need an expanded set of management principles.
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Sharing the Costs of IMO 2020 Across the Ecosystem

Everyone knows the new restrictions are coming, but are they ready for the joint responsibility—and expense—of developing environmentally friendly supply chains?