Skip to Main

Rolf Kilian is the leader of Boston Consulting Group’s Stuttgart office and a member of the firm’s Industrial Goods practice, working primarily in the automotive sector.

Since joining BCG in 1999, he has worked with automotive clients across a wide range of topics, including the launch of a premium compact car, the concept and launch of a preowned automotive brand, the creation of mobility and pricing strategies, and the design and launch of new service concepts.

Rolf is particularly skilled in automotive marketing, with expertise in multichannel sales, pricing, and key account management, as well as customer relationship management and new-product development.

Before joining BCG, Rolf worked at the Max Planck Institute for the Physics of Complex Systems in Dresden; at Booz, Allen, Hamilton in Düsseldorf; and at the Consumer Energy Council of America in Washington, DC.

AREAS OF EXPERTISE

EDUCATION

  • PhD, physics, Max Planck Institute for the Physics of Complex Systems
  • Master’s degree, physics, University of Hamburg
  • MA, physics, State University of New York at Stony Brook

Publications and Videos

" "

Auto Companies Will Outlast COVID-19 and Come Out Stronger

How? By navigating the near-term impacts with fortitude and foresight. Here’s some guidance.
connected-vehicles-and-the-road-to-money-2880x1620-tcm9-179629.jpg

Connected Vehicles and the Road to Revenue

Automotive companies can make money in connectivity—and faster than they might expect. The key: start with the most promising segment and apply lessons from the smartphone market.
how-the-internet-of-things-will-change-the-pricing-of-things-105953225-2880x1620

How the Internet of Things Will Change the Pricing of Things

As traditional product manufacturers become providers of data-driven services, they must rethink the most basic questions about customers, value, and pricing.