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BCG’s Shilpa Patel explains how her team applied Smart Simplicity to the European business unit of a pharmaceutical company. The impact was faster decision-making, agile ways of working, better distribution of talent, and a stronger, more focused leadership team.

Shilpa Patel is a core member of the Consumer and Marketing, Sales & Pricing practices at Boston Consulting Group. She is also European co-lead of BCG's Digital Marketing Accelerator and a member of the Social Impact Practice Network (SIPN).

Since joining BCG in 2008, Shilpa has focused her client work on consumer packaged goods and consumer health care. Her case experience covers many topics, including strategy, organization, marketing effectiveness and efficiency, digital marketing, capability development, transformation, and post-merger integration.

Prior to joining BCG, Shilpa was a principal with Marakon Associates. She was also a Brand Manager at Procter & Gamble in health and beauty care.

AREAS OF EXPERTISE

EDUCATION

  • MBA, INSEAD
  • MEng, chemical engineering, Imperial College London

HONORS AND AWARDS

  • Member, City & Guilds, UK

Publications and Videos

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Digital Marketers Race to Meet the Needs of a New Era

With e-commerce booming and privacy concerns growing, consumer brands are accelerating their online agendas.
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Responsible Marketing with First-Party Data

Today’s marketers need to demonstrate that their products and services are relevant to consumers. This requires access to first-party data, which depends on earning consumers’ trust.
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デジタルマーケティング成熟度の向上

デジタルマーケティングが多くの企業の注目を集めていますが、デジタルマーケティングに習熟し、あらゆるチャネルにわたりダイナミックに実践できている企業はごくわずかです。
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Biopharma’s Countdown to Brexit

As the deadline approaches and many details remain unclear, companies are left with no choice but to plan for a hard Brexit in March 2019. Here’s how to get ready.
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Mastering Digital Marketing Maturity

The promise of digital marketing is great, but the practice is hard. Here’s how to progress along the digital maturity curve with maximum effectiveness.