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Tibor Mérey is a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT); and Marketing, Sales & Pricing (MSP) practices. He leads the TMT practice in Austria. Tibor joined BCG in 2011 and spent one year as an Ambassador in the Houston office in 2014. In 2018, he was an interim Chief Customer Officer at a large European telco.

Today, as one of the global metaverse experts, Tibor deals with the economic potentials of the metaverse and supports customers in identifying and implementing the new technology with suitable use cases. His main focus is the acceleration of digitization specifically as it relates to data-driven growth and the integration of artificial intelligence.

Prior to joining BCG, Tibor co-founded a freestyle fashion startup in Switzerland. He is fluent in German, English, French, Spanish, and Hungarian.

AREAS OF EXPERTISE

EDUCATION

  • MSc, finance, ESADE/CEMS Master in International Management (Exchange University of Sydney)
  • BBA, University of St. Gallen

Publications and Videos

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Can Blockchain Solve the GenAI Copyright Clash?

News organizations and other creators are blocking access to the diverse, high-quality content that feeds GenAI models. Here’s a way for the two sides to work together.

The Augmented Worker - How XR Adds Superpowers to Any Task

BCG's Tibor Mérey explains how to go from pilot to value at scale by following BCG X's 10/20/70 rule (10% from the data and algorithm, 20% from the tech, and 70% from changing people's behaviors).

Future Tech Trends: AI, Spatial Computing, and Beyond

Delve into the emerging tech themes at MWC—from AI's integration into spatial computing to evolving user interfaces and experiences. Explore how these trends will shape the future of technology.

Decoding the Metaverse for Brands

BCG's Tibor Merey exposes the values and challenges that Web3 and the metaverse bring to brand strategy. Postponing your brand's digital transformation is no longer an option.

An Augmented World: Detangling the Technologies of the Future | Hero

An Augmented World: Detangling the Technologies of the Future

Join us on a journey into this augmented world, as we explore how these frontier technologies contribute to enhancing the human experience as well as business outcomes, and demonstrate how they can be orchestrated to drive value for your organization.

The Flywheel to an Augmented World

Where do we currently stand in our journey into an augmented human experience? Which elements of the Metaverse Flywheel are picking up speed? Tibor Mérey talks with Tina Werro from Swisscom about Swisscom’s own journey as well as the 150+ other companies BCG X supported.

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The Expanding Health Care Metaverse

Most companies and institutions are at least experimenting with one or more use cases, but less than 20% have established a strategy to guide their activities.
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The 2023 TMT Value Creators Report: Generating Value Despite Tougher Times

TMT was hit hard by market volatility in 2022—but AI and other technologies are setting the scene for the next wave of value creation.

The Big Buzz About the Metaverse

What are business executives saying about the status and potential of the metaverse? Tibor Merey sums it up.

The Health Care Metaverse Is More Than a Virtual Reality | Rectangle

The Health Care Metaverse Is More Than a Virtual Reality

Next-generation technologies are already making an impact in health care. Providers and payers need strategies to ensure that these advances benefit them and their patients.
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Creating a New Reality: The Metaverse in MENAT

The metaverse is the next generation of the internet, heralding a new interconnected reality. This paper looks at how to unlock the metaverse in the MENAT region.

How to prepare for the trillion-dollar business opportunity in the Metaverse

Listen to Tibor and Akhil Damodaran from School of Business talk about the state of the Metaverse, its evolution and what three things are, that anybody can do to prepare for this new world.