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Augustin K. Wegscheider joined Boston Consulting Group in October 2015. He is a North America Co-Leader for the Center for Mobility Innovation. 

Augustin specializes in working with automotive manufacturers and suppliers on strategy, sales, marketing, distribution, and new mobility topics. In his recent client work at BCG, he has worked with a North American tire distributor to restore profitability and led BCG’s collaboration with the World Economic Forum on the Future of Urban and Autonomous Mobility. 

Before joining the firm, Augustin worked at Audi of America for four years, and at Siemens Management Consulting in both Munich and New York.

AREAS OF EXPERTISE

EDUCATION

  • MBA, University of Cambridge, Judge Business School
  • BA, Dublin City University Business School
  • BA, ESB Reutlingen

HONORS AND AWARDS

  • 2017 Industrial Goods Practice Area Award
  • 2017 BCG Olympics Bronze Medalist

Publications and Videos

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2023 US Auto Retail Survey: A Three-Point Turn for Retailers

US auto retailers must adapt quickly to navigate the rise of electric vehicles, evolving franchise models, and digital shopping.
How to Profit in Tomorrows Automotive and Mobility Industry Hero Rectangle

How to Profit in Tomorrow’s Automotive and Mobility Industry

As electric vehicles, on-demand mobility, and other changes rewrite the rules for success, industry players need to capitalize on market segments that will grow.
Are US Car Dealers Ready for Tomorrow? | Rectangle

Are US Car Dealers Ready for Tomorrow?

Chronic new-vehicle shortages, the EV transition, and the rise of digital retail are disrupting the traditional business models of brick-and-mortar dealerships. Many are underprepared.
Mapping the Future of Autonomous Trucking | Rectangle

Mapping the Future of Autonomous Trucking

BCG and Kodiak Robotics have developed an interactive tool to identify routes that can help optimize the expansion—and benefits—of autonomous trucking.
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Shared, Autonomous, and Electric: An Update on the Reimagined Car

Urban mobility is the source of multiple pain points. We believe that ride-hailing fleets made up of autonomous, electric vehicles are the best solution.
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How Mobility Shapes Inclusion and Sustainable Growth in Global Cities

BCG’s latest research in collaboration with the World Economic Forum explores how thoughtfully designed mobility systems can play a crucial role in everything from a community’s health to socioeconomic gains.
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Give Workers a Ride, Give Employment a Boost

Employer-sponsored transportation is a win-win. By solving workers’ transportation access problems, companies can reduce absenteeism and attrition, increase productivity, and attract a broader employee pool.
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How COVID-19 Will Shape Urban Mobility

Here’s what we learned from a survey of urban residents worldwide about their mobility choices during lockdown—and how their attitudes are likely to affect usage over the near and medium terms.
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On-Demand Transit Can Unlock Urban Mobility

These innovative services can benefit passengers and cities by improving access while reducing pollution and congestion.
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The Reimagined Car

Automotive innovation shows no signs of hitting the brakes. Forward-looking automakers and suppliers are building a new world of mobility that will change lives and reinvent the industry.