Actions for Destination Marketers to Navigate in a COVID-19 World

The COVID-19 pandemic has hugely impacted the global travel industry. This has proven to be an extremely challenging time for destination marketing organizations (DMOs) – which collectively includes national tourism organizations (NTOs), whose mission is to generate demand for tourism from international markets by building their destinations’ brands and raising traveler awareness about their respective destination offerings. This new thought leadership by BCG and Google looks at providing an in-depth view of the current state of the travel industry, how the pandemic has affected consumer attitudes toward travel and tourism, as well as recommendations on the way forward for the industry to recover.