Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.
自動車業界におけるAI
自動車業界におけるAIの価値を解き放つ
自動車業界で導入されている多くのAIは、概念実証（PoC）の域を超えるものではありません。BCGのアドバンストアナリティクス・ソリューションは、ビジネスとテクノロジーの専門知識を活用して、クライアントが持続可能なエンドツーエンドの実装を実現できるよう支援します。それによりオペレーション、営業、マーケティングなどに創造的破壊をもたらし、この業界が進む方向を変革します。
Our Approach to AI in the Automotive World
BCG’s experts on AI and the auto industry leverage a full stack of end-to-end delivery capabilities to meet the client’s exact business challenge and has successfully developed customized automotive AI solutions for a variety of use cases, including:
Benefits
自動車業界におけるAIの成功の方程式
BCGのチームは、クライアントのビジネス課題に対してさまざまな組織能力を適合させて、企業が早期に価値を生み出すとともに持続的な成果を実現できるよう革新的なソリューションを構築します。
Our Clients’ Success with Automotive AI
BCGは、あるグローバルOEM（完成車メーカー）に対して、スペアパーツのダイナミック・プライシング・プラットフォームの構築と展開を支援し、クライアントが市場の変化により迅速に対応できるようにしました。このプラットフォームにより、クライアントは社内外のデータと最先端のアナリティクスを活用して、SKUレベルで最適な価格を設定することが可能になりました。このアプローチを実装することで、クライアントのスペアパーツのEBITは3％向上しました。
2pp
EBIT上昇
ある 多国籍部品メーカー では、多くのリソースを必要とするオプション管理システムが複雑すぎるため、利益率が悪化していました。BCGは多次元データを使用したソリューションをつくりあげ、予測データを25％改善し、予測期間を24か月に拡張しました。
25%
予測データの改善
BCGは、あるグローバル自動車メーカーに対して、完全に統合された顧客中心のビルド・トゥ・ストック式販売プラットフォームの開発を支援しました。このソリューションは、アナリティクスとビジネス・インサイトを組み合わせて、ディーラーや全国的な販売会社により高い回転率と利益率をもたらす自動車のコンフィギュレーションを推奨します。
30%
ロットに費やす日数の短縮
自動車AI領域 エキスパート
While automotive companies spend billions to radically change their vehicles’ look, feel, propulsion, and features, the car buying experience remains burdensome and dissatisfying to consumers.
The car selling model has remained unchanged for decades. But as the industry evolves, is the model about to change for good?
Charging an electric vehicle takes more time than fueling a car. An innovative BCG simulation identified key factors that will help drivers make the switch to an EV.
In recent years, the industry has dabbled in artificial intelligence applications, with disappointing results. But as companies look to the postpandemic future, AI’s time has arrived.
Powerful footfall data can provide visibility into dealership performance for automotive OEMs and large dealership groups—if you know how to look at it right.
OEMs have harnessed AI’s power under the hood. Now they must apply it in sales. Seven best practices help automakers scale AI across the organization.
Charging an electric vehicle takes more time than fueling a car. An innovative BCG simulation identified key factors that will help drivers make the switch to an EV.
Powerful footfall data can provide visibility into dealership performance for automotive OEMs and large dealership groups—if you know how to look at it right.
自動車業界におけるAIに関するBCGの論考など
BMW Group's Transformation: Turning GenAI Concepts into Scalable Success
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.
Using Generative AI to Revolutionize the Automotive Customer Experience
Why Generative AI enables a leap forward in the automotive customer experience.
Using AI to Improve Customer Centricity in the Automotive Sector
BMW's Global Head of Brand and Product Management explains how his company leverages the power of AI, big data, and advanced analytics to gain a better understanding of what buyers want in order to deliver a consistent, differentiated customer experience.
Strengthening a Brand with GenAI
BMW's Global Head of Brand and Product Management explains how the right organizational processes and platforms can help companies maximize the value of GenAI tools.
The Future of Auto Sales
The auto industry has innovated the car—but how will generative AI disrupt the customer experience? At CES 2024, BCG's Andrej Levin moderated a conversation with industry experts on the impact of AI and direct-to-consumer models.
Article
Innovation Has Transformed the Car but Not Yet the Car Buying Experience
While automotive companies spend billions to radically change their vehicles’ look, feel, propulsion, and features, the car buying experience remains burdensome and dissatisfying to consumers.
Article
Car Selling Without Price Negotiations
The car selling model has remained unchanged for decades. But as the industry evolves, is the model about to change for good?
Article
What 15 Million Car Trips Reveal About EV Adoption
Charging an electric vehicle takes more time than fueling a car. An innovative BCG simulation identified key factors that will help drivers make the switch to an EV.
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