As touchpoints keep multiplying, updating traditional measurements is important. But companies also need smarter activation strategies with a clear return on investments.
What's Possible? BCG on Generative AI
How can business leaders gain a competitive edge while building for the future? BCG experts look around the corner at generative AI's potential across industries and functions.
What's Possible? GenAI and Marketing
Jessica Apotheker
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What's Possible? GenAI and Marketing
Jessica Apotheker
What's Possible? GenAI and Marketing
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What’s Possible? GenAI and Health Care
Chris Meier
What’s Possible? GenAI and Health Care
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What’s Possible? GenAI and Customer Service
Matthew Kropp
What’s Possible? GenAI and Customer Service
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What’s Possible? GenAI and Consumer Packaged Goods
Nicolas de Bellefonds
What’s Possible? GenAI and Consumer Packaged Goods
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What’s Possible?: GenAI and Innovation
Suchi Srinivasan
What’s Possible?: GenAI and Innovation
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What’s Possible? GenAI and Banking
Michael Strauß
What’s Possible? GenAI and Banking
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What’s Possible? GenAI and Insurance
Christopher Freese
What’s Possible? GenAI and Insurance
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What's Possible? GenAI and Information Technology
Vladimir Lukic
What's Possible? GenAI and Information Technology
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What’s Possible? GenAI and Media
Axel Griewel
What’s Possible? GenAI and Media
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What’s Possible? GenAI and People
Allison Bailey
What’s Possible? GenAI and People
Meet the Speakers
Artificial intelligence isn’t new, but broad public interest in it is. Our survey of consumers found that people are surprisingly knowledgeable and excited about AI.
1,400人以上の経営層を対象としたBCGの調査で、生成AIが急速にビジネスのあり方を変えつつあることが明らかになりました。企業はどのようにして、生成AIの可能性を利益に変えているのでしょうか。
生成AIは驚異的なテクノロジーですが、経営リーダーたちはそれを活用して成果を上げる準備を整えています。企業が今すぐに取り組むべき3つの価値創出戦略を提示します。
For their investments to pay off, biopharma companies need the right organizational setup and ways of working.
Delivering on the promise requires action on five strategic and operational tracks.
By transforming their commercial operating model, biopharma companies can better engage with health care professionals and patients.
Powerful new models are in the works, but effective implementation depends on building the right capabilities and enablers.
As GenAI drives the marginal cost of marketing content to near zero, the resulting speed, flexibility, and cost efficiency will transform how creative teams work.
Compared to other technologies, people interact with generative AI in new ways. We outline a design framework and testing methodology to help optimize the user experience.
GenAI technology is already enhancing marketing efficiency and productivity. Managed responsibly, it can positively reshape the role and influence of the CMO.
Uncertainty looks to be the new norm for the semiconductor industry. We outline strategies to help chip customers smooth out this volatility and gain a competitive edge.
In the past year, workers’ confidence in GenAI has grown. So has their fear of job loss. Companies can address these dueling perspectives through deliberate thought and strategic action.
1,400人以上の経営層を対象としたBCGの調査で、生成AIが急速にビジネスのあり方を変えつつあることが明らかになりました。企業はどのようにして、生成AIの可能性を利益に変えているのでしょうか。
Generative AI has vast potential, yet only about 10% of companies apply it at scale. We explain how those leaders succeed—and how other companies can catch up.
生成AIは驚異的なテクノロジーですが、経営リーダーたちはそれを活用して成果を上げる準備を整えています。企業が今すぐに取り組むべき3つの価値創出戦略を提示します。
BCG identified key barriers that info services providers face in developing GenAI products at scale—and outlines strategies to overcome them.
Deployed at scale, GenAI is well-poised to enhance and disrupt asset management. A GenAI strategy is needed to maximize the benefits and minimize risks.
Web3 is transforming how people present themselves online, yet startup founders and investors are overwhelmingly male. Five measures can help build a more inclusive Web3.
Although the payments industry has jumped off to a good start in the GenAI race, players need a clear approach to capturing benefits and avoiding risks—both in transforming consumer journeys and in streamlining payments operations.
Generative AI offers financial institutions a route to immense new growth—but only those that take transformative action will find their way. A new BCG report lays out a comprehensive executive roadmap.
BCG’s 20th annual study of the global payments industry examines how all participants in the payments ecosystem—including acquirers, issuers, networks, wholesale transaction banks, and fintechs—can raise their game by pursuing new strategies for growth.
Innovation is opening significant opportunities, but emboldened competitors are tightening the time frame for pursuing them.
By bundling insurance with products and services, non-insurance companies will sooner or later control over a third of the property and casualty insurance business. The emergent world of embedded insurance will radically disrupt traditional insurers, so they had better rethink their strategies. Here’s how they can get started.
Christopher Freese, the managing director and senior partner of BCG’s Insurance practice, discusses how GenAI could transform the industry.
Six steps can help insurers build a robust balance of technology and human enablers to ensure short-, medium-, and long-term success.
Leading companies are already implementing a bionic approach. Others should follow.
In the past year, workers’ confidence in GenAI has grown. So has their fear of job loss. Companies can address these dueling perspectives through deliberate thought and strategic action.
Some argue that self-generating software will be a revolutionary development for businesses, while others contend that it may be unwieldy. BCG’s Vladimir Lukic believes that it will be a playful thought partner for business leaders—one they will need to steer and sanity-check.
1,400人以上の経営層を対象としたBCGの調査で、生成AIが急速にビジネスのあり方を変えつつあることが明らかになりました。企業はどのようにして、生成AIの可能性を利益に変えているのでしょうか。
生成AIは驚異的なテクノロジーですが、経営リーダーたちはそれを活用して成果を上げる準備を整えています。企業が今すぐに取り組むべき3つの価値創出戦略を提示します。
The sales teams of media companies need to start matching the sophistication of their clients that are actively experimenting generative AI.
Automation and artificial intelligence can help farsighted companies save money, create killer content, and delight audiences.
Generative AI presents both benefits and challenges to organizations. BCG’s GenAI Workforce Productivity Diagnostic helps companies define a clear path to successfully implement this transformative technology.
HR is stepping into a future of more powerful core capabilities and stronger strategic leadership—and GenAI is central to this change.
Here’s what it takes for businesses to achieve innovation at speed and scale.
Attracting the right talent—and optimizing the skills of the current workforce—creates a “people advantage” that can help an organization navigate these uncertain times.
