責任あるAI

「責任あるAI」は、適切に実行されれば、単にリスクを低減するだけにとどまりません。AIシステムのパフォーマンスを向上させ、信頼を高め、導入を促進しつつ価値を創出します。私たちは、企業が責任あるAIのカスタマイズしたフレームワークを開発し運用可能にするお手伝いをします。

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Emerging regulations and generative AI are casting a spotlight on AI technology, but they don’t need to cast a shadow. Our perspective is that responsible AI is more than just risk mitigation, as it also an important value creator. The same mechanisms that reduce AI errors can accelerate innovation, promote differentiation, and elevate customer trust.

What is Responsible AI?

Responsible AI is the process of developing and operating artificial intelligence systems that align with organizational purpose and ethical values, achieving transformative business impact. By implementing RAI strategically, companies can resolve complex ethical questions around AI deployments and investments, accelerate innovation, and realize increased value from AI itself. Responsible AI gives leaders the ability to properly manage this powerful emerging technology.

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How We Help Companies Implement Responsible AI

So far, relatively few companies have unleashed this strategic approach to responsible AI. What’s the holdup? For some organizations, the leap from responsible AI ambition to execution has proved daunting. Others are waiting to see what form regulations take. But responsible AI principles can bring benefits now as they prepare companies for new rules and the latest emerging AI technology.

Our battle-tested BCG RAI framework minimizes the time to RAI maturity while maximizing the value responsible AI can create. Built on five pillars, it is tailored to each organization’s unique starting point, culture.

「責任あるAI」戦略
私たちは、企業が従うべき責任あるAIの原則を明確化できるよう支援します。カギとなるのは、責任あるAIの原則を個々のクライアントの環境とミッションに合わせてカスタマイズすることです。私たちは、クライアント組織のパーパス(存在意義)とバリュー(価値観)および、直面しているリスクを検討することで、統合型アプローチほどはリスクマネジメントの程度が大きくない責任あるAIポリシーを策定します。企業がガードレールを設定する領域(およびそのレベルの高さ)を把握すれば、顧客と従業員の双方の信頼を高め、AIイノベーションを加速させることができます。
AIガバナンス
BCGの責任あるAI領域のコンサルタントは、責任あるAIプログラムを監視する仕組み、役割、エスカレーションパスを作成します。非常に重要な要素は、「責任あるAI」の諮問委員会です。この委員会は企業全体のリーダーで構成され、責任あるAIの取り組みを監視し、サポートを提供しつつ、こうしたガードレールに固有のニーズを明らかにします。 


カギとなるプロセス
私たちは、責任あるAIの実装に必要なコントロール、KPI(重要業績評価指標)、プロセス、報告メカニズムを定義します。きわめて重要なステップで、私たちは企業が責任あるAIをAI製品開発に組み込むお手伝いをします。私たちはまた、企業が継続的改善の組織能力、つまり責任あるAIの取り組みを最適化する方法を常に探求する能力を開発できるよう支援します。
テクノロジーとツール
BCG自身のパーパスの中核にイネーブルメント、すなわち人々が成功するための方法を身につけられるようにすることがあります。テクノロジーとツールはその重要な要素です。責任あるAIのイネーブラーのリストは長く、常に増大していますが、BCGのイネーブラーの中心的なものとして、コードライブラリとソフトウエアツール、チュートリアルとインタラクティブな事例集、テクニカル・プレイブック、データプラットフォーム&アーキテクチャなどがあります。
カルチャー
責任あるAIの実装は、倫理的なAI慣行を推奨し優先するカルチャーを構築することを意味します。私たちは、従業員が責任あるAIとそれに起因する課題を認識できる環境を構築し、個々人が疑問について話し問いかける権限を持っていると感じるオーナーシップを生み出せるよう支援します。生成AIの進展により前例のないAIテクノロジーへのアクセスが可能になり、カルチャー面の適正化がこれまで以上に重要になっています。

Our Clients’ Success in Responsible AI

BCG’s responsible AI consultants have partnered with organizations around the globe in many industry sectors, creating personalized solutions that provide AI transparency and value. Here are some examples of our work.

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Implementing RAI for a leading annuity and life insurance firm's GenAI initiative. The client was developing its first GenAI application for seamless natural-language querying of its enterprise database. We established a comprehensive RAI governance framework, conducted detailed AI-specific risk mapping, and developed a thorough risk-and-controls registry. This proactive approach allowed the client to manage key risks early in the development process, ensuring trust in the application's capabilities and enhancing both user experience and adoption.
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Shaping AI governance for a major US financial services firm. Amid the company’s rapid adoption of GenAI technologies, we helped it develop a comprehensive AI governance framework. Our tailored approach included an AI risk assessment and tiering methodology, a clear governance structure aligned with strategic goals, and specific roles and guidelines for users and developers. We also developed a bias-testing framework to ensure ethical decision-making. This foundational work enabled the client to identify and manage AI risks effectively, ensuring trust and compliance in their GenAI deployments.

Our Responsible AI Recognition and Awards

As one of the leading consulting firms on AI governance, we are proud to be recognized for the excellence of our work advancing responsible AI, setting the stage for broader and more transparent use of AI technology.

  • Shortlisted for Financial Times Innovative Lawyers Europe Risk Management Award, 2023. Steven Mills and the BCG X legal team were shortlisted for the 2023 FT Innovative Lawyers Europe Award, recognizing legal teams that demonstrated leadership, originality, and impact with their risk management work in Europe.
  • Finalist for Leading Enterprise in the Responsible AI Institute RAISE Awards, 2022. BCG was nominated and shortlisted for the RAISE 2022 Leading Enterprise Award, recognizing organizations leading efforts to narrow the responsible AI implementation gap and create space for critical conversations about the current state of the field.
  • Top 100 Most Influential People in Data, DataIQ, 2022. Steven Mills was named one of the Top 100 Most Influential People in Data by DataIQ for his work in responsible AI and on the unintended harms caused by biased AI systems.

Meet BCG's Tech Build and Design Unit

BCG Xは世界のトップクラスの組織と協働して、新しいプロダクト、サービス、ビジネスの構築により、現在を建設的に破壊し、将来をつくり出します。

BCG’s Tools and Solutions for Responsible AI

Our responsible AI consultants can draw on BCG’s global network of industry and technology experts. But they can also call on powerful tools for implementing RAI.

Introducing ARTKIT

ARTKIT is BCG X’s open-source toolkit for red teaming new GenAI systems. It enables data scientists, engineers, and business decision makers to quickly close the gap between developing innovative GenAI proofs of concept and launching those concepts into the market as fully reliable, enterprise-scale solutions. ARTKIT combines human-based and automated testing, giving tech practitioners the tools they need to test new GenAI systems for:

  • Proficiency—ensuring that the system consistently generates the intended value
  • Safety—ensuring that it prevents harmful or offensive outputs
  • Equality—ensuring that it promotes fairness in quality of service and equal access to resources
  • Security—ensuring that it safeguards sensitive data and systems against bad actors
  • Compliance—ensuring that it adheres to relevant legal, policy, regulatory, and ethical standards

ARTKIT enables teams to use their critical thinking and creativity to quickly mitigate potential risk. The goal is to help business decision makers and leaders harness the full power of GenAI and our BCG RAI framework, knowing that the results will be safe and equitable—and will deliver measurable, meaningful business impact.

BCG's AI Code of Conduct

At BCG, we lead with integrity—and the responsible use of artificial intelligence is fundamental to our approach. We aim to set an ethical standard for AI in our industry, and we empower our clients to make the right economic and ethical decisions.

See how we're fulfilling this commitment.

Our Insights on Responsible AI

AI倫理 エキスパート

BCGの「責任あるAI」領域のコンサルタントはソートリーダーであると同時にチームリーダーでもあり、クライアントと現場で協働して責任あるAIのジャーニーを加速化させます。この領域のエキスパートの一部をご紹介します。

Managing Director & Partner

安部 聡
Akira Abe

Managing Director & Partner
東京オフィス

Managing Director & Partner、テクノロジー&デジタルアドバンテッジグループ 日本リーダー

豊島 一清
Kazukiyo Toyoshima

Managing Director & Partner
東京オフィス

Managing Director & Partner

中川 正洋
Masahiro Nakagawa

Managing Director & Partner
東京オフィス

Managing Director & Partner

渡辺 英徳
Eitoku Watanabe

Managing Director & Partner
東京オフィス

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