Our Approach to Customer Experience

We help clients revolutionize their customer experience strategy by mastering the five elements of our MIDAS methodology:

Measure business impact
We equip clients with the capabilities to assess every customer interaction in real time. The resulting data generates insights for measuring the customer experience and designing interventions that improve each step in the customer journey.
Innovate the customer experience—from scratch
Human-centric designers—armed with a deep understanding of how customers interact with companies—help clients envision a future state and then effect breakthrough improvements essential to achieving the target.
Deliver customer journeys—front to back
We help clients consolidate and coordinate multiple change initiatives aimed at improving customer journeys. This includes pooling talent and funding from across the company to create multifunctional teams focused on delivering results far greater than the sum of their parts.
Activate a customer-first culture
We show clients how to make the customer experience the responsibility of virtually every leader and employee. This includes prioritizing the importance of customer experiences, designing the right reward systems, and fostering dialogue between senior executives and front-line leaders on what teams are learning from customers.
Synchronize and unify customer engagement across channels
Our customer experience consultants help clients create a 360-degree view of the customer that’s consistent across the organization—by engaging with customers through seamless, personalized interactions across multiple touch points. This includes centralizing omnichannel customer experience data, deploying digital tools to continuously gather and analyze the data, and recommending the next best moves.

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Our Insights on Maximizing Customer Experience

「未来対応型企業」への道

BCGの研究により、企業がイノベーションを推進し、競争優位性を構築し、未来への備えを整えるための6つの重要な成功要因と企業が取るべきステップが明らかになりました。

顧客体験 エキスパート

Partner & Associate Director

石附 洋徳
Hironori Ishizuki

Partner & Associate Director
東京オフィス

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