BCG is excited to send a delegation to CES 2025, January 7–10 in Las Vegas. CES is one of the premier tech events in the world. Join us as leaders in business and technology convene at this annual gathering to discuss the latest innovations and how businesses are using them to boost revenue, engage their customers, and transform the world.
Innovative technologies including AI, GenAI, and immersive experiences are reshaping industries from automotive to health care, and helping companies market more effectively and deliver a richer customer experience. But businesses can’t simply adopt these technologies—they also need to rethink their strategy, reimagine workflows, and unlock new growth opportunities. And they need to do it all while optimizing costs, addressing sustainability, and preparing their workforce to embrace these innovations.
BCG brings deep expertise in helping companies leverage the latest technologies, rewiring operations for greater efficiency and building future-ready solutions and workforce strategies to meet the demands of the digital age. At CES 2025, we will explore how organizations can harness technological breakthroughs to drive sustainable growth, improve customer engagement, and empower teams.
BCG is excited to be back at CES this year. Join our experts at a number of sessions and networking events on the ground.
Tuesday, January 7, 2025, 11:00–11:40 a.m. PST
MODERATED BY: BCG’s Vanessa Lyon, Managing Director and Senior Partner
SPEAKERS: Marianna Johnson, EVP, Chief Product Officer Cox Automotive; Jayesh Patel, EVP & CMO Hertz; Carrie Tharp, VP, Global Industries & Solutions Google
Join BCG and industry leaders as they explore GenAI’s potential in automotive, tackling key challenges in implementation and scalability.
Wednesday, January 8, 2025, 10:00–10:40 a.m. PST
FEATURING: BCG's Johanna Puetz, Managing Director and Partner
ADDITIONAL SPEAKERS: Coming soon!
Industry leaders discuss the ways companies are prioritizing reducing emissions with new technologies and the impact of new ESG reporting laws on these policies.
Our team at CES is a diverse group of business and technology experts, including the following BCG leaders:
BCG works with clients to harness cutting-edge AI to enhance efficiency, safety, and the overall driver experience Our automotive experts help OEMs and suppliers streamline manufacturing and supply chains, manage the shift to battery-electric designs, and create a smarter and safer experience for drivers.
To pioneer a digital transformation of its operations, global automotive supplier Forvia partnered with BCG to define its ambition and implement digital use cases. Here's how.
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions. As an extension of our existing partnership around AI, BCG and BMW are now partnering with AWS, BCG X, and BCG Platinion to ensure a secure, scalable integration of GenAI.
When the mobility experts at Penske began building a new AI platform for their B2B customers, they partnered with BCG. Sherry Sanger, Penske’s EVP of Strategy and Marketing, explains how the company combines their data and expertise with evolving technology.
The challenge with AI is shifting from proof-of-concept to real value. Auto AI, BCG’s advanced analytics solution, helps automotive OEMs and suppliers implement AI to make a step-change in performance, including operations, sales, marketing, and other key functions.
Using data analytics to hyper personalize every interaction, Deep Customer Engagement AI by BCG X gives companies the insights they need to reduce acquisition costs, increase retention, improve upselling and cross-selling, and drive 40% more lifetime value from their customers.
Personalized marketing requires weaving together infrastructure, applications, and workflows. Fabriq Personalization AI by BCG X enables companies to use automation, templatization, and precision targeting, all woven together with AI at the core—creating a 360-degree view of your customers.
A suite of industry-specific proprietary tools by BCG X, Retail AI helps retailers modernize their commercial, operational, and supply chain functions—leading to revenue gains of up to 7% and profit gains up to 50%>.
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.
Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.
From autonomous vehicle technology to hyperpersonalized car-buying experiences and mobility as a service, AI and generative AI will revolutionize the way we move.
More than two-thirds of US consumers are considering buying an electric vehicle. Can OEMs meet their price and performance needs while still making a profit?
GenAI agents need to handle tasks responsibly, accurately, and swiftly in multiple languages, addressing potentially millions of specifications across hundreds of thousands of products.
BMW has launched a major transformation initiative, leveraging GenAI to streamline procurement tasks, rethink processes, and improve supplier interactions.
A new tech stack is taking shape in the auto industry. Tier one suppliers that are still trying to determine where to play risk being crowded out.
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