Making Science’s Nick Tiano shares how AI is helping marketers level up in creative and content, personalization and media, and measurement and insights.
Highlights From Google Cloud Next 2025
Video
2025年4月15日
The Three Areas Where AI Is Transforming Marketing
Video
2025年4月15日
Unlocking Customer Engagement with AI
Kimberly Boyd of Thoughtworks explains how AI is expanding the art of the possible by enabling personalization at scale and a richer view of the customer.
Video
2025年4月15日
How to Drive AI Adoption Internally
Bold change requires focus, incentives, and a few key metrics to track progress, say Google Cloud’s Lee Moore and BCG’s Djon Kleine.
Video
2025年4月15日
Rethinking Work with Enterprise AI
ServiceNow’s Erica Volini and BCG’s Nipun Misra explore how AI agents, workflows, and data integration can help reinvent operations and unlock meaningful business value.
Video
2025年4月15日
From Transformation to Reinvention with GenAI
SADO CEO Dana Berg explains why 2025 is the year enterprises will move beyond cost savings to drive growth, engagement, and readiness for GenAI at scale.
Video
2025年4月15日
Success Starts with the Customer’s Vision
Google Cloud’s Blessing Nnachi shares how understanding the customer’s end goal—and adapting to their world—leads to truly transformative partnerships.
Video
2025年4月15日
Cloud Platforms Can Solve Hard Data-Management Problems
Naftali Cohen of the London Stock Exchange Group discusses some of the significant challenges that cloud technology can overcome—and those that still lie ahead.
Video
2025年4月17日
AI Upends Traditional Ways of Working
AI is turning the tables on how marketers deliver results for clients and generate real growth for their company, says Mansoor Basha of Stagwell Marketing Cloud.
Video
2025年4月17日
How to Scale a Customer-First Mindset
Role modeling and a customer-focused go-to-market approach are two keys to embedding customer centricity in a company’s culture, says Mixpanel’s Amy Hsuan.
Video
2025年4月17日
Building an AI-Enabled Insurer from Within
For GenAI to improve outcomes in the insurance field, says Signal Iduna Group’s Johannes Rath, employees had to start using the technology every day.
Join Djon Kleine of BCG and Raj Pai of Google Cloud for a dynamic discussion on the impact of AI agents across industries.
Bringing Our Expertise to Google Cloud Next
Our experts engaged with fellow thought leaders on the latest in tech and design, leading-edge cloud and AI capabilities, business defenses against cyber risk, and how to build the company of the future.
Generative AI
GenAI today has the potential to significantly accelerate AI adoption in organizations—generating content and ideas, improving efficiency, and personalizing experiences.
Its capabilities can be transformative.
Cloud
Switching from on-premise infrastructure to
cloud computing offers more than just cost savings. When done well, this move offers a step change in agility, productivity, and speed to market—without sacrificing privacy and security. Our work helps companies leverage the cloud to develop new capabilities, business models, and revenue streams.
Digital
Helping companies prepare for the future is at the heart of BCG’s approach to
digital, technology, and data. Our digital consulting team draws on years of deep industry expertise to identify and deliver programs with the greatest promise for success.
AI Agents
AI agents can make decisions and take actions autonomously with minimal human oversight. They use multiple AI models to complete tasks, remember across tasks and changing states, and decide when to access internal or external systems on a user’s behalf.
Cybersecurity
We look at cybersecurity through a business lens, helping companies identify the digital risks that they can—and cannot—accept and focus on the digital risk management and cyber risk capabilities that matter most to their organization.
Explore Our Solutions
BCG has an array of innovative solutions to help companies leverage digital and cloud technology:
Fabriq Personalization AI by BCG X
Fast-track customized marketing efforts unleash the power of data-driven marketing with the Fabriq by BCG personalization engine.
Fabriq Personalization AI by BCG X
Deep Customer Engagement AI by BCG X
Integrate AI in customer experience management to increase customer acquisition, upselling, and cross-selling and cut churn.
Deep Customer Engagement AI by BCG X
ARTKIT
Use Artkit to help data scientists, engineers, and business decision makers close the gap between ideas and execution.
ARTKIT
BCG’s Partnership with Google Cloud
By combining BCG’s deep expertise in GenAI and transformation strategy with Google Cloud’s infrastructure, platforms, solutions, and analytics, our partnership helps clients achieve the maximum impact from their technology investments.
Meet Our Experts
Our Latest Insights on Digital, Technology, and Data
Article
2025年2月19日
By leading the charge on GenAI, CIOs can boost productivity within the tech function and also help spark a true AI transformation in the larger organization.
Article
2025年1月13日
The convergence of AI-powered agents and innovative hardware will enable brands to deliver superior customer experience at a much lower cost-to-serve.
Article
2024年2月9日
1,400人以上の経営層を対象としたBCGの調査で、生成AIが急速にビジネスのあり方を変えつつあることが明らかになりました。企業はどのようにして、生成AIの可能性を利益に変えているのでしょうか。
Frequently Asked Questions
What is Google Cloud Next?
Google Cloud Next is an annual gathering of some of the world’s leading technology experts and innovators. It offers immersive learning; interactions with peers, thought leaders, and experts; technical breakouts; training sessions; and cutting-edge demos.
When is Google Cloud Next?
Google Cloud Next ‘25 will run from Tuesday, April 9 through Thursday, April 11. Registration for the event is now open.
Where is Google Cloud Next?
Google Cloud Next ‘25 will be held at the Mandalay Bay Convention Center in Las Vegas.
