BCG's telecommunications and technology experts will be on the ground March 3–6 at Mobile World Congress 2025 in Barcelona. As the premier global connectivity event, MWC brings together leaders from business, industry, and government to tackle tomorrow’s challenges and shape the future of technology.
In today’s interconnected world, telcos play a pivotal role as enablers of the broader tech ecosystem—driving innovation across sectors and creating value through seamless integration with emerging technologies. BCG brings unmatched expertise to help companies navigate this era of rapid change and seize new opportunities across the tech landscape.
MWC’s theme for 2025 is “Converge. Connect. Create." Key topics for this year’s event include advancing the next phase of 5G and IoT; building resilient and cost-effective networks; developing energy-efficient data centers to power AI; and transforming workforces to become more agile and innovative.
March 3, 1:00-2:00 PM CET, BCG stand - Hall 4 – Booth 4F60
FEATURING: BCG'S Max Reimpell, Managing Director & Partner and BCG's Nacho Hafner Managing Director & Partner
INDUSTRY SPEAKER: Corinne Ripoche, Division CEO, Capita Experience
The results are in, leveraging GenAI in customer service can automate 50% of call volumes, reduce average handling times by over 20%, and boost customer satisfaction. Don’t miss this opportunity to join a panel of AI practitioners as they share actionable insights to scale and capture value.
March 4, 9:00-10:00 AM CET, BCG stand - Hall 4 – Booth 4F60
FEATURING: BCG's Vaishali Rastogi, Managing Director & Senior Partner and BCG's Steffi Wegner, Managing Director & Partner
INDUSTRY SPEAKER: Jeanie York, Chief Technology Officer, Virgin Media O2
Kickstart your day with an inspiring networking breakfast led by Vaishali Rastogi, BCG's Global Leader for TMT. Join an exceptional group of female leaders—and allies—who are driving the cutting edge of technological innovation.
March 5, 11:00-12:00 AM CET, BCG stand - Hall 4 – Booth 4F60
FEATURING: BCG's Tibor Merey, Managing Director & Partner
The shortage of skilled manufacturing workers and aging infrastructure are driving the need for rapid workforce upskilling—learn how companies are using Generative AI and spatial computing to bridge the gap and future-proof their operations.
March 5, 3:45-4:45 PM CET, Marconi Stage, Hall 6. Pass required to access.
MODERATOR: BCG's Karen Lellouche, Managing Director & Senior Partner
As generative AI evolves from producing outputs to taking autonomous actions, a new paradigm of agentic AI is emerging. Join us to explore how agentic generative AI systems, capable of learning, adapting, and making independent decisions, are transforming human-machine collaboration and creative processes. These AI systems not only augment human creativity but also act as proactive collaborators in various industries.
Our telco and technology experts work with companies to implement solutions that improve performance, unlock growth, and boost the bottom line.
Data protection leader Commvault worked with BCG to develop GenAI solutions that improved efficiency, enabling development and other teams to finish projects more quickly. Commvault’s Chief Products Officer Rajiv Kottomtharayil and Chief Legal and Compliance Officer Danielle Sheer share how.
BCG helped IBM improve productivity, reduce complexity, and liberate significant resources to invest in long-term growth and innovation.
Replace product-centric marketing with an AI-driven, personalized strategy to reach the right customer with the right offer at the right time, no matter the channel.
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
CO2 AI helps large and complex organizations measure their environmental impact, identify credible levers and decarbonize at scale, with the power of AI
Fast-track your customized marketing efforts with Fabriq Personalization AI by BCG X. Read more to find out how to unleash the power of data driven marketing.
BCG’s Tech Partnerships
BCG partners with leading tech and services organizations to develop collaborative offerings, build transformative capabilities, and help clients shape their industries.
Our team at MWC will include a diverse group of telco and technology experts. Get to know some of the BCG thought leaders who will be on the ground:
The convergence of AI-powered agents and innovative hardware will enable brands to deliver superior customer experience at a much lower cost-to-serve.
GenAI investment is expected to grow 30% in 2024, with ROI over the next three years likely three-times higher than companies making little such investment.
Overall, the telecom industry’s efforts to boost its sustainability is stalling. We outline steps telcos can take to get back on track with this critical goal.
Integration between Amazon Web Services and Salesforce—combined with a BCG framework for scaling generative AI—can transform how sales organizations work and create value.
For every minute B2B sales reps spend with customers, they spend nearly three on behind-the-scenes tasks. Generative AI can flip that equation by accelerating sales-related processes.
Integrating multiple transistors on ever-smaller chips will better support complex applications such as GenAI, but requires new business models for players in the chipmaking ecosystem.
