How BCG Supports the Ideation Process

Ideas fuel innovation and growth. BCG’s rich ideation capabilities combine differentiated customer insight and competitive analysis with proven idea development processes to unleash creativity in your innovation strategy.

Data can be a powerful aid to ideation. Three of BCG’s centers of excellence can help turn data into actionable insights:

Key Megatrends. What forces will shift companies’ economics, priorities, and competitive advantage? BCG’s Center for Sensing and Mining the Future tracks more than 90 trends across multiple categories.
Customer Insight. How are customers’ needs and perspectives changing—and what do non-traditional segmentations reveal? BCG’s Center for Customer Insight leverages proprietary data and analytic techniques to develop a deep and actionable understanding of customers.
Innovation Analytics. Are there novel applications for your technology and intellectual property assets? Emerging trends in smart money investments—or in the social media conversation? BCG’s Center for Growth and Innovation Analytics can reveal unexpected adjacencies that merit exploration and brainstorming.

How to Unleash Creativity During Ideation

BCG’s Thinking in New Boxes ideation process identifies and challenges outmoded mental models to unleash, shape, and prioritize powerful new innovation ideas.