前例のないグローバル・パワーダイナミクスの変化に伴う複雑性を認識し、BCG地政学センターは、地政学に関する先進的な洞察とBCGのワールドクラスの分析能力を組み合わせて、地政学と事業戦略が交差する領域に明確さとアクションを提供します。
How We Support Building Businesses in Emerging Markets
Our experts have their finger on the pulse of these emerging economies, and we partner with clients to capture the opportunities that emerging markets present. We have cultivated a powerful, experienced, and well-connected presence on the ground in the world’s rising hot spots.
Broad and Deep Expertise
As a leader in emerging-markets consulting, we bring a global team of local-market experts. We mobilize this vast network to collaborate on critical topics including go-to-market strategies, digital ecosystems, joint ventures, and strategic alliances in emerging markets.
Thorough Understanding
Our broad expertise in emerging-market strategy consulting is supported by the BCG Center for Customer Insight, one of the world’s richest sources of data. Covering 4 billion consumers in 35 markets, CCI provides us with a nuanced understanding of evolving behavior, sentiment, spending habits, and consumption patterns.
Competitive Insights
We conduct proprietary research that delves into the strategies and models that drive success among leading domestic and regional competitors in emerging markets. For more than a decade, we have tracked the rise and development of “ global challengers” that are becoming multinationals in their own right, rising “local challengers” such as multilatinas and African Lions that are emerging as regional players, and hard-charging, up-and-coming “ local dynamos.”
新興市場の成長の主要ドライバー
4つのメガトレンドが、新興国の将来を形作っています。
- 人口増加。新興国の総人口は、今後10年で約10億人増加する見込みで、多くの新興国において、人口は比較的若いままです。例えば、インドの14億人近い人口のうち、約半数は25歳未満です。
- 消費者層の台頭。新興国の年間の民間世帯支出は、先進国の3倍近くのスピードで伸びています。何億もの世帯が中間層や富裕層に入ってくるためです。世界的標準で見た可処分所得は低いままですが、BCGの調査は、主要な市場の大半で、消費者の楽観主義や意欲が高いことを示しています。
- 急速な都市化。2007年以降、新興国では5億人を超える人が田舎から都市地域に移動しており、この傾向は続いています。この変化が、サービスや住宅に対する需要の急増に拍車をかけ、何兆ドルものインフラ投資を誘発しています。
- デジタルの飛躍。新興国では、26億人を超える人がインターネットを利用しており、多くの新興国の消費者は、世界で最もデジタルに精通した層に属します。スマートフォンの浸透が急拡大しており、多くの消費者が現金決済からデジタル決済へと一気に移行しています。
Our Client Impact in Emerging Markets
Accelerating Go-to-Market Strategies. We collaborated with Celcom Axiata, one of Asia’s largest telecommunications companies, to create an e-wallet and lifestyle app called Boost. In less than two years, it became Malaysia’s leading cashless platform—a digital ecosystem of 17 banks and a growing list of more than 125,000 participating merchants.
Unleashing the Power of Consumer Insights. We conducted an end-to-end customer experience transformation for a leading cinema operator in India. The team leveraged deep consumer insights to reimagine the cinema-going journey for consumers—physically and digitally—and built a top-five loyalty program with a first-in-market personalization engine.
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Companies have a huge growth opportunity in emerging markets, but only if they have the right approach to get their products onto store shelves and into consumers’ hands.
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Fractal innovation enables large companies to be more responsive to customer needs, leverage their global scale, and set the pace for their competition.
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2024年11月22日
It’s hard for brands to find sources of growth amid inflation, but understanding consumer spending patterns can help them make the right moves.
The five primary factors impacting chip investment decisions, and actionable recommendations for governments seeking to grow their semiconductor industry.
新興市場 エキスパート
