Many companies have seen gains from e-commerce—but fewer have achieved the transformational results they seek. By combining digital expertise and strategy, we help businesses set and realize a bold vision for their online channels.
Winning with e-commerce—seeing truly transformational results—takes more than digital platforms and expertise. It requires a holistic strategy and a relentless focus on business value. It means thinking creatively about the customer journey. It demands the right roles and enablers as well as integrating channels and functions so they enhance—and build upon—each other. And crucially, it involves carefully choreographing all of these levers.
By combining digital expertise and strategy, we help companies seize the full potential of e-commerce. There are a lot of things to get right: e-comm pricing and digital product strategies; digital organization and operating models; new ways of working; cutting edge technologies; and new insights about what works—and doesn’t work—for e-sales. We take an end-to-end approach—one designed to spark innovation, deliver value quickly, and enable companies to continue on the path long after we’ve left the scene.
Different companies are at different stages of their online sales and service journey. So we work closely with businesses to understand where they are today, where they want to be tomorrow, and how they can best reach their goals. This means launching e-commerce from scratch for companies not yet doing it. But it can also mean optimizing existing platforms to extract maximum value from them. Or improving digital marketing efficiency, or enhancing the e-sales experience. Whatever the need—and the ambition—we can flexibly provide the expertise, the insights, and the results: everything from focused strategy to comprehensive digital build solutions.
BCGの多くのエキスパートがeコマース事業を経験しているため、現場の視点が生かされています。BCGで働くエキスパートの多くは、BCGに入社する前にeコマース事業の立ち上げやオペレーションを経験しています。また、各業界、機能、技術面のエキスパート、すなわちマーケティング・セールス、組織設計、アジャイルな働き方、アナリティクス、AI、デジタルトランスフォーメーションなど、さまざまな分野のエキスパートのグローバルネットワークも活用しています。
BCGのeコマース・コンサルティングでは、テクノロジーとデジタル、デザインの専門集団であるBCG Xの専門的リソースを含め、これらすべての組織能力を総動員します。このような戦略とデジタルを融合したハイブリッド・アプローチによりBCGのチームは、クライアントのビジネスの課題や機会に取り組む独自の態勢を整えています。
また、BCG独自のツールを活用して、クライアント企業の現状を把握し、eコマース戦略をつくりあげるうえで最適な方法を判断します。
Using a suite of automated tests (covering areas such as site latency, standards adherence, website functionality, and online support), our e-commerce consultants evaluate the online experience. By comparing scores against a 10,000-company, cross-industry database, we can identify strengths, weaknesses, and areas for focus.
We examine digital experiences from the perspective of the customer—and with their expectations in mind. Ethnographic research lets us evaluate how users engage with e-sales channels, and understand how well—or poorly—those channels anticipate customer needs, provide effective navigation, help users prevent and recover from errors, and more.
This diagnostic helps us analyze current platforms, performance, and integrations, and understand how they will accelerate—or hinder—an e-commerce strategy. It lets us identify the technical gaps as well as the investments that can close them.
We use a comprehensive assessment, covering more than 100 dimensions and benchmarked against your industry, to gauge e-commerce capabilities across five maturity levels. This lets us see where companies may already be best in class from an internal capability perspective—and where they need to step up their game.
By operating their e-commerce unit like a digital startup business, traditional retailers can experiment freely, reward risk-taking, scale successes quickly – and unlock higher growth.
Subscription media companies need margin-based marketing approaches that let them reach high-value audiences cost effectively. Precision analytics and AI can help.
E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.
BCG and Shopify looked at 1 billion data points across more than 220,000 sites to determine the best ways for sellers to optimize their e-commerce conversion rates.
