Exclusive: How Your Industry’s Personalization Strategy Stacks Up

Personalization maturity and approaches can look drastically different across industries, shaped by unique challenges, customer expectations, and advances in technology. Our interactive tool provides a view of personalization maturity scores across all sectors—with the ability to view individual sector ranges—and helps you assess your industry's personalization maturity in two key areas: capabilities and customer experience. The capabilities assessment looks at the strength of your industry’s technical infrastructure, data, and tools, while the customer experience assessment checks how effective your strategy is and how deep your personalization use cases go.

Based on what you input, your industry’s maturity will fall into one of four categories: Activators, Innovators, Accelerators, or Builders. This output will both help you see how your industry compares to the archetypes and offer you direction for how to improve your personalization strategy.