スマート・シンプリシティ

What Is Smart Simplicity?

Smart Simplicity helps organizations identify and resolve unnecessary complicatedness and deliver lasting, measurable change. How does a Smart Simplicity approach differ from traditional solutions? We take into consideration the drivers of behavior—the context that employees work within—and then shape this context to achieve the desired behaviors.

A Holistic Framework for Smart Simplicity

Smart Start. We start by conducting our Complicatedness Survey to pinpoint symptoms of complicatedness across eight key dimensions and identify pain points that are hindering performance in your organization
Diagnosis. Using Smart Simplicity’s proven diagnostic tools, deep-dive employee interviews, and behavioral science, we identify the root causes of complicatedness and establish the link between context and behavior. We then determine how changes to the context will make new behaviors rational—and thereby improve performance.
Solution. Finally, we apply six simple rules for overcoming complexity, a set of Smart Simplicity strategies that are based on economics, game theory, and organizational sociology.
Implementation. To ensure that change is happening, we provide an implementation roadmap and embed Smart Simplicity thinking within the organization.

スマート・シンプリシティに関するBCGのクライアント支援事例

BCGは、銀行、電力会社、保険代理店、小売りチェーン、製造業など多様な業種の企業にスマート・シンプリシティのアプローチを適用してきました。そして、さまざまな持続可能なパフォーマンス改善を実現してきました。スマート・シンプリシティの適用範囲はさらに、飢餓、気候変動、都市モビリティなど、複雑な世界的課題への取り組みにまで拡大されています。