Danish Consumer Sentiment 2021: What the Rapid Change in Consumer Needs Means for Retail

Danish consumer sentiment has been negatively impacted by the global pandemic. Our survey data suggests that a net 12% of consumers are reducing spend today versus pre-COVID. Consumers are not thinking about increasing their expenditure within a foreseeable future, but rather once restrictions are fully lifted (which should cause a positive net 13% of consumers to increase spend). The pandemic has clearly impacted day-to-day life in Denmark, causing new at-home habits to emerge and accelerating existing consumer trends. Our Danish Consumer Sentiment Survey reveals three insights that will impact retail in the coming years of economic recovery.