「未来対応型企業」への道

甚大な影響を及ぼすマクロ経済の動向、テクノロジーによるディスラプション、市場ダイナミクスの変化が交錯する状況下で、繁栄する企業と衰退する企業の格差が広がっています。将来に備えた「未来対応型企業」となるためには、何が必要なのでしょうか。

The basis for achieving short-term performance and building competitive advantage is changing. Growth, which accounts for 60% to 70% of shareholder returns in the medium term, has plateaued in traditional markets. The biggest opportunities now lie in tech-powered markets, which are growing at ten times the rate of their traditional counterparts.

In this environment, many CEOs and other senior leaders are asking how their organization can chart a course for the future. However, a handful of leading companies are thriving in this new world. They created $9.3 trillion in shareholder value in the past five years. In addition to reaping significant rewards, they are outperforming across a number of financial and nonfinancial metrics.
Future-built companies excel across financial and nonfinancial measures

What sets these players apart?

Our latest research sheds light on the six attributes—key success factors—that regardless of sector allow the most advanced companies to outperform, withstand shocks and disruptions, and exploit innovation for value-creating growth. In addition, we have identified the steps companies must take—and how best to take them—to reach the coveted position of being a company that is built for the future.

The C-Suite’s Blueprint to Building Competitive Advantage

How do companies deliver both near-term performance and sustainable advantage? Leaders need to drive programmatic change before they transition to continuous year-over-year improvement. They need a blueprint that identifies which capabilities to build and how to best execute investments to maximize their return. While the specifics of this agenda will vary by sector and each company’s unique context, a clear path has emerged that all companies must follow to build for the future.

Critical to this journey is developing the six attributes—already demonstrated by leading organizations—that are key factors for success, allowing companies to move into high-growth markets and seize new opportunities.

BCG graphic displaying the six cross-functional attributes companies need for success

Our research at hundreds of companies across industries suggests that building these attributes and critical capabilities is a multistage journey. Many players are stagnating, unable to even start to lay the foundation for a digital transformation. Most are emerging. They are reaping some transformation benefits but are challenged to drive solutions across the organization. A select few are scaling capabilities, and even fewer are future built, having developed the capabilities that will allow them to grow from driving innovation to, ultimately, being on the leading edge of disruption.

関連分野の最近の論考など

「未来対応型企業」は他の企業と何が異なり、その優位性をどのように保っているのでしょうか。以下の論考では、前述した6つの属性に加え、競争優位性を維持するための経営機能に関する高度な組織能力について深く掘り下げています。

関連分野のエキスパート

Managing Director & Partner

Amanda Luther

Managing Director & Partner
Austin

Managing Director & Senior Partner; Asia-Pacific Chair, BCG X

ロマン・ ド・ロービエ
Romain de Laubier

Managing Director & Senior Partner、BCG X アジア・パシフィック地区リーダー
Singapore

Managing Director & Senior Partner; Chair, Functional Practices

Dylan Bolden

Managing Director & Senior Partner; Chair, Functional Practices
Dallas

CMO, Managing Director & Partner

Jessica Apotheker

CMO, Managing Director & Partner
Paris

Managing Director & Partner, India Leader, Tech & Digital Advantage Practice

Saibal Chakraborty

Managing Director & Partner, India Leader, Tech & Digital Advantage Practice
New Delhi

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