Our BCG Executive Perspectives program offers innovative insights on global topics that matter most to today's leaders. Explore the new series guiding the C-suite through their AI transformation journeys—and download the latest function-specific playbooks.
With both predictive and generative AI at an inflection point, and even more exciting opportunities on the horizon, CEOs and senior executives are setting ambitious targets for their top and bottom lines. Over 50% of executives with the highest AI maturity—companies that were first to scale GenAI—expect to see a return of more than double their investment in the next year. 47% of these AI-mature leaders view AI as a revenue driver and a cost cutting measure.
But most business leaders wrestle with achieving their expected transformation goals, asking:
The latest BCG Executive Perspectives series serves as a comprehensive guide to creating value with AI and GenAI, drawing on our extensive experience with thousands of AI programs. Helping CEOs and senior leaders cut through the hype around AI, our in-depth playbooks demonstrate how to create value now and in the future for data management, customer engagement, risk and compliance, data and digital platforms, finance, supply chains, customer service operations, sales, and human resources.
AI Unlocked: Value Creation with AI and GenAI
Since the launch of GenAI, we’ve supported over 1,000 companies on their journey to translate AI’s potential into business value at scale. This special edition of BCG Executive Perspectives collects a wide range of real-life client vignettes to serve as inspiration for tomorrow.
Managing data has never been more complex or critical. Unstructured data is growing exponentially, regulatory requirements are tightening, and costs are expected to rise by 80% by 2028—creating both significant challenges and unprecedented opportunities.
The rapid advancement of GenAI is revolutionizing how companies engage with customers, reshaping traditional insights, marketing, sales, and service functions. To fully seize these new opportunities and become leaders in the digital age, organizations must transform their people, processes, and technology.
To successfully deploy AI at scale, CEOs need to embrace our 10-20-70 rule: focus 10% of AI efforts on algorithms, 20% on tech and data, and 70% on people and processes. Alongside this rule, we've developed three strategic plays—deploy, reshape, and invent (DRI)—to maximize value potential today. The time to act on AI is now.
Boost performance, transform core functions, and innovate at top speed. Part of a broader approach to AI and GenAI, BCG's DRI strategy helps drive substantial strategic value. Learn more about these three interconnected value plays from three BCG experts.
Featured Expert: Julie Bedard
Your people need to get excited about how the latest tech can help them succeed. Our Deploy play gets employees using the technology as soon as possible—a critical first step towards realizing value from GenAI.
Featured Expert: David Martin
End-to-end AI transformation is within reach—but if you think too small, you’ll come up short. Our Reshape play reimagines entire functions to deliver the cost savings and greater ROI that AI makes possible.
Featured Expert: Beth Viner
With AI, innovation can move at a pace you’ve never seen before, bringing new products and businesses to your organization. Our Invent play is a chance to find growth opportunities that you may never have found otherwise.
Artificial intelligence is evolving rapidly, bringing with it deployment challenges, cost and energy concerns, and regulatory shifts. Yet there is a clear path to value.
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.
今こそ、グローバルな気候変動対策を行動に移す時 BCGはクライアントが気候・サステナビリティへの取り組みの道程を加速し、新たな機会をとらえて競争優位性を築けるよう支援します。
BCG's Center for Geopolitics offers insights and strategies to navigate global power shifts, helping businesses prepare for the future of geopolitics.
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