5Gテクノロジー

高速、大容量のデータ。これらは5Gネットワークの出発点です。次の問題は、5Gを差別化要因とすることです。BCGは企業が機会をつかめるよう支援します。

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As 5G capabilities evolve, they will spark powerful new use cases—and business models. But tapping that potential isn’t straightforward.

Deploying 5G networks is expensive, and different technologies foster different uses. Telecommunications operators must bring their commercial, technical, and financial functions together to monetize opportunities. Similarly, companies that can benefit from 5G—in industries such as health care and manufacturing—must zero in on the business strategies, operating models, and other elements that fuel the most promising 5G use cases.
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Our Approach to 5G Technology

Designing a 5G-Ready Organization. Partnerships, cross-functional teamwork, developing 5G business opportunities quickly and efficiently: all require a more agile, collaborative, entrepreneurial mindset—and organization. Our 5G consultants develop the roles, ways of working, and culture that foster innovation, experimentation, and collective action. And we make it all stick through robust change management.
Identifying 5G Use Cases

Already, 5G brings much to the table, such as extreme mobile broadband and superior fixed wireless access. More is coming, including 5G capabilities like ultralow latency and network slicing—carving multiple virtual networks, optimized for specific applications, out of a single physical network. These advances enable compelling new 5G business opportunities. We help companies identify the right path for their circumstances, market, and goals.

Maximizing Monetization

If telcos are to cost-effectively deploy and continually improve 5G networks, they need to think carefully—and innovatively—about monetization. But it’s not just about funding the journey. Emerging 5G tech opens the door to new business models and revenue streams, enabling telcos to venture—and profit—outside the core. Our 5G consultants help zero in on the most promising near-term and longer-term opportunities.

Developing a Cross-Functional Operating Model

There is no one-size-fits-all 5G. Different use cases and geographic regions are served best by different network features. And each permutation comes with its own tradeoffs, timelines, and price tag. This interplay between strategy, 5G technology, and cost requires close collaboration among commercial, network, and finance functions. We help telcos adopt a cross-functional approach.

Pursuing Partnerships

There are a lot of layers to 5G use cases. Using 5G in business requires network, data, and industry-specific expertise and resources. While 5G can be a route to growth, it’s not a route you’ll take alone. Our 5G consulting experts help develop and embed the approaches that make working with partners and digital ecosystems second nature.

Designing a 5G-Ready Organization

Partnerships, cross-functional teamwork, developing 5G business opportunities quickly and efficiently: all require a more agile, collaborative, entrepreneurial mindset—and organization. We help companies develop the roles, ways of working, and culture that foster innovation, experimentation, and collective action. And we make it all stick through robust change management.

Our Client Impact in 5G Technology

Our 5G consultants have helped telcos deploy networks more efficiently and leverage novel technologies and architectures (such as O-RAN). We work with players across the 5G ecosystem, such as tower companies, and partner with industry leaders to identify compelling 5G use cases and business models. Here are a few examples of our work:

Creating a Near-Term 5G Launch Plan for a European Mobile Operator
To help our client develop a near-term strategy while positioning itself for the future, we took a multiphase approach. First, we reached a common understanding of the timing, technical requirements, and costs of 5G capabilities. We then analyzed the monetization potential of different offerings and the prerequisites for getting them to market. This let us develop business-case scenarios, including investment thresholds, timing estimates, and rollout options. And it let our client identify—and pursue—the optimal launch plan, implementing the first 5G commercial rollout in its country.
Taking a Geospecific Approach to Optimizing a Fiber and FWA Strategy. For a telco active in several developing countries, the question—and the challenge—was about balance. Where should the company prioritize a fiber rollout? Where should it focus on fixed wireless access (FWA)? To strike the right balance, we assessed mobile traffic growth, network upgrade costs, and commercial potential on a microgeographic level. We developed a nuanced rollout strategy, one that prioritized fiber and FWA in just the right places. And we were even more nuanced in our approach—for example, by identifying where the telco should stress FWA as a bridge until it completed a fiber rollout.
Helping an Asia-Pacific (APAC) telco accelerate the variety of device usage in the 5G era. Teaming experts from our telco and technology advantage practices as well as BCG Platinion, we helped the product division of a leading APAC telco develop and pilot new service offerings to accelerate the variety and usage of 5G devices. Through these pilots, the client gained insights on how best to execute a full-scale launch. Our holistic approach enabled us to hone all aspects of service strategy and implementation, from concepts and value proposition to organization and infrastructure design to marketing and operations.
Developing a 5G and Internet of Things (IoT) strategy for a US telecom operator. Our client—a leading US telco—saw 5G as a launching pad for new IoT services that could enable it to play, and prosper, outside its core business. But where, exactly, should the client focus? Our 5G consultants analyzed the full spectrum of IoT use cases, both in the US and globally, and interviewed customers to understand pain points and opportunities. We developed detailed playbooks for four potential plays—two vertical and two horizontal—and created a roadmap for moving forward.
Sparking next-gen B2B solutions for a national ISP and managed network services provider. Looking to triple its revenues within five years, our client wanted to assess whether 5G could spur new services—and new income streams. We examined the company’s strengths, such as its ownership of some advantageous spectrum assets, and how they could be used to create differentiated offerings to meet emerging needs. This let us prioritize the most promising opportunities: the industry verticals and use cases where our client could stand out and stand ahead. Then we identified the partnerships, operating model changes, and capability building to make it all work.
Leading contract negotiations for a European telco. After our client—a fixed and virtual mobile network operator in Europe—acquired 5G spectrum, it sought to launch a state-of-the-art 5G greenfield network. Doing so required working with an array of vendors across active, passive, and transmission domains. We created and led the project management office for passive infrastructure. In this role, we negotiated with multiple tower companies, facilitated shareholder buy-in and board approvals, defined technical procedures and governance, and ensured competitive pricing and flexible commercial terms.

BCGの5Gテクノロジー領域のリソース

BCGは機能横断を推進するだけでなく、自社でもそのアプローチを採り入れています。BCGの5G領域のコンサルタントは、 アジャイルな働き方や人材育成からデジタル・ネットワーク・トランスフォーメーションやIT実装まで、一連の技術・機能分野を専門とするエキスパートのグローバルネットワークに支えられています。BCGの主な5G領域のリソースには以下が含まれます。

  • BCG X. BCG Xは、BCGのテクノロジー構築と設計の部門であり、企業による投資、立ち上げ、構築、拡張を支援し、有望な5Gのユースケースを実証済みの事業にします。
  • BCG Platinion. 5Gはビジネスをどのように変革するのでしょうか。700人を超える デジタル、データ、テクノロジーのエキスパートを擁するBCG Platinionは、企業が革新的な5Gのあるべき姿を具体的に示すためのプラットフォーム、デジタル製品、ITアーキテクチャを提供します。

ビジネスにおける5G 最近の論考

5Gテクノロジー領域 エキスパート

Managing Director & Senior Partner

イ キョンジン
KJ Lee

Managing Director & Senior Partner
東京オフィス

Managing Director & Partner

弓場 和晃
Kazuaki Yuba

Managing Director & Partner
東京オフィス

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