コンテンツは重要ですが、購読・視聴契約、パーソナライゼーション、顧客インサイトも同様に重要です。BCGは、メディア・エンターテインメント企業が、トランスフォーメーションを促進する戦略とイネーブラーを使いこなせるよう支援します。
In today’s media industry, success requires new business models, the ability to leverage disruptive technologies, and a relentless focus on operational efficiency. For established companies and digital pure plays alike, one thing is certain: as the media industry evolves, the most successful companies will evolve with it.
We work with media and entertainment companies across the globe—and across the industry’s subsectors and ecosystems.
Major shifts—in how content is created, consumed, and purchased—are reshaping today’s media industry. We help companies develop the strategies and capabilities that let them react to the changes, so they can thrive amidst disruption—and create some of their own.
BCGのメディアおよびエンターテインメントの両コンサルティングチームを強化しているのは、技術構築・デザイン部門であるBCG Xや、グローバルクリエイティブコンサルティング部門であるBrightHouseなどのスペシャリティ部門です。
Our media and entertainment consultants advise both traditional media companies and digital pure plays in video, gaming, publishing, music, sports media, cinema, and B2B information services. Here are a few examples of our work:
Global Media and Entertainment Company
We helped a major media player develop a more customer-centric pricing and product strategy. The large price gap between free content and a single paid tier for video-on-demand created a high barrier to entry for casual customers, contributed to high churn rates, and forced the company to over-rely on discounts. Leveraging customer research and insights, we created new tiers designed for different kinds of users. The result: an 80% increase in paying subscribers and a doubling of revenues.
Leading Broadcaster
BCG media and entertainment consultants helped drive significant growth—a 50% year-over-year increase in ad revenue—after our client acquired the rights to a popular sports property. We reshaped the company’s ad sales strategy and execution and developed promotional strategies to reach underdeveloped viewer segments. A key component: enhancing the viewer experience via innovative new offerings, including a superfan feed, regional language feeds, and immersive 360-degree video that utilized larger graphics and unique camera perspectives to engage the audience.
Major US Newspaper
We developed a media transformation strategy for a traditional news publisher using customer research to better understand preferences and behavior, creating subscription-based and advertising-supported business models, and designing an implementation plan and an organizational structure to support it. This enabled the publisher to align its product offerings with customer needs—and expand its digital audience by 50%.
By accelerating game development, GenAI lets creators focus more time—and budgets—on innovative, differentiated gameplay. So why aren’t more studios embracing the technology?
Consumers looking for products and services online are increasingly moving to the world of GenAI-powered platforms. Your brand needs to be there, too.
Offering consumers right-sized bundles of services can help media companies reduce the high churn of pay-as-you-go streaming media and move toward profitability.
BCG identified key barriers that info services providers face in developing GenAI products at scale—and outlines strategies to overcome them.
