テクノロジー業界

イノベーションは新製品の発表に限られたものではありません。企業は、どのように競争し、社会において独自の役割をいかに発揮するかについて、継続的に改革していく必要があります。私たちがその方法をガイドします。

" "
No industry creates more value in today’s economy than the technology industry. Its innovations fuel the digital world. But tech is also one of the most volatile industries, experiencing constant disruption that challenges even the strongest organizations. Incumbency is often a liability. And with its outsized impact, the tech industry is subject to increased scrutiny—which means leaders are in a state of always-on transformation, and must constantly examine how they contribute to society.

Our Approach to Technology Industry Consulting

At BCG, we help tech leaders go further and faster, and we also help companies rediscover and activate their purpose. Our approach to client work recognizes that the technology industry is actually many sectors, with unique challenges and opportunities in each.
Growth Tech

The future will be shaped by bold innovators and disruptors. Our tech industry experts help growth techs—startups and hypergrowth firms that pioneer radically new solutions—scale faster, collaborating on topics such as pricing and monetization,  organization design and operating models, geographic market expansion, new business incubation, and sales and channel partner strategies.

IT Services

Major shifts in the IT services business—in delivery models, technology, and customer needs—mean that providers need to fast-track transformation. We work with the sector’s full spectrum of players on growth acceleration, design automation for digital and vertical offerings, people strategies and organization design, M&A support (including post-merger integration), and end-to-end margin improvement.

Semiconductors and Materials

Chip makers contend with some of the biggest challenges facing the technology industry. Trade regulations are ever changing; scaling and cost reductions based on Moore’s Law are increasingly difficult. Our technology industry consultants work with companies across the semiconductor value chain, helping them identify—and seize—opportunities in areas such as the Internet of Things, artificial intelligence, and robotics. Through proprietary approaches to product innovation and engineering, we help companies develop the right products more efficiently, boosting the return on their R&D investment.

Applications

Some of the biggest names in software have transformed from on-premises licensing to cloud-based offerings, and with great success. But winning with software as a service (SaaS) requires a host of new practices and proficiencies. We help enterprise application companies develop the right cloud strategy, build ecosystems, and define product packaging, pricing, and go-to-market models. We work with technology industry clients to generate—and leverage— customer insight, so they can create compelling experiences and accelerate growth.

Infrastructure

The modernization of technology infrastructure is driving adoption of cloud solutions, demand for an infinite variety of software-defined offerings, and concerns about cybersecurity. We help infrastructure vendors—whether their focus is software, hardware, or services—reduce complexity in their processes and organizations, optimize pricing and monetization, achieve engineering excellence, and execute M&A.

Consumer Tech: End-User Devices

In a hypercompetitive device market, companies capture value through customer-centric innovation and functional excellence. We help legacy players and new entrants develop marketing efficiency, streamline distribution models, and optimize lineup, pricing, branding, and go-to-market strategies. We help them understand and seize growth opportunities in such areas as IoT, and create more responsive and efficient operating models.

Consumer Tech: Apps and Services

From startups seeking to extend their reach to internet giants looking to rekindle innovation, this subsector has diverse members with diverse needs. But all have to navigate complex situations. We help companies understand and explore new ideas, markets, and business models while tackling larger issues such as privacy, security, and regulation.

テクノロジー業界におけるBCGのクライアント支援事例

BCGのテクノロジー業界のエキスパートは、オペレーティングモデルや働き方、そして、 プライシング 営業 製品イノベーションとエンジニアリングなどの中核機能の変革を通じて、企業の一層の飛躍と加速を後押しします。また、ソートリーダーのグローバルネットワークや、BCGのテクノロジーとデジタル、デザインの専門家集団である BCG Xも活用しています。BCGのクライアント支援の一端をご紹介します。

プライシング(価格戦略)。BCGのクライアントであるSaaSネイティブ企業のために、 Pricing Catalystソフトウエアを活用しつつ、顧客により良いサービスを提供するダイナミック・プライシング・ガイドラインを作成したところ、収入が14%以上も伸びました。
デジタル営業。北米の大手SaaS企業のために、BCGのテクノロジー業界コンサルタントが新しいインサイドセールス組織を立ち上げた後、この企業のデジタルリード件数が50%増加し、行動を誘引するまでの営業期間が7日間から15分未満に短縮され、コンバージョン・レートが10倍向上しました。
優れたカスタマーサービスとサポート。 AI アナリティクスを駆使して、北米のあるサービスプロバイダーの月次解約率を5%近く抑えるのに成功しました。このプロジェクトによって、初年度の終わりまでに2,500万ドル以上の収益効果をもたらしました。
製品イノベーション&エンジニアリング BGCのチームが、あるテクノロジー企業のR&D支出の25%を再配分し、4,000万ドルのファンドを設立した結果、この企業のイノベーションが加速され、製品と顧客の適合性が高まり、R&D投資のROIが向上しました。

Our Insights on Technology Industry Trends

Our Technology Industry Consultants

Managing Director & Senior Partner、リスク・コンプライアンスグループ 日本リーダー

井上 潤吾
Jungo Inoue

Managing Director & Senior Partner
福岡オフィス

東京オフィス シニア・ パートナー&マネージング・ディレクター

木村 亮示
Ryoji Kimura

Managing Director & Partner; Global Leader, Corporate Finance & Strategy Practice
東京オフィス

Managing Director & Partner

植田 和則
Kazunori Ueda

Managing Director & Partner
京都オフィス

Managing Director & Partner

長谷川 晃一
Koichi Hasegawa

Managing Director & Partner
東京オフィス

Explore Related Services