The Jakarta Post
In The Jakarta Post, BCG’s Marc Schmidt writes about the rising awareness in Indonesia surrounding the climate crisis and sustainable consumption. Citing a study from BCG and Sampingan, he notes that “99 percent of Indonesian consumers are aware of what climate change is, and while the depth of that knowledge may vary, there is growing emphasis on green consumption.” Schmidt outlines the challenges facing both businesses and customers in pursuing sustainability—and the opportunities for companies to embrace this new wave of consumer sentiment.