Forbes
Commenting in Forbes, BCG’s Tiffany Yeh outlines the keys to retail success in the face of economic headwinds and waning consumer sentiment. Based on BCG research from previous periods of financial decline, Yeh identifies a series of structural advantages that have historically contributed to retail resilience: leaning into the customer proposition, managing product costs, investing in company infrastructure, and leveraging top talent. With a recession looming, she urges retailers to be proactive: “By acting now, retailers will set themselves up for success not just next year, but for years to come.”