Axios
In Axios, BCG’s Lauren Wiener highlights that three out of five CMOs consider themselves the driving force behind GenAI initiatives within their organizations. When it comes to GenAI usage within marketing functions, she notes that “the first sets of use cases have really been around efficiency, like improving the speed and pace of content creation.” Wiener also discusses the challenges posed by the decline of third-party cookies, emphasizing the growing importance of first-party data and strategic partnerships for future success.