The Standard
In The Standard, BCG’s Ajay Chowdhury explains that retailers are experimenting with virtual changing rooms and AI-generated models to enhance the customer experience and boost product advertising in a cost-effective manner. Despite recent technological advances, he says that retailers do not currently have the computing power to make virtual changing rooms a commercial reality. “For a 2D static image in a magazine, it’s very doable,” notes Chowdhury. “But 3D avatars in virtual changing rooms or in a video ad? Not for a long time.”