Women's Wear Daily
In Women’s Wear Daily, BCG’s 2024 Holiday Outlook Survey highlights that this year’s holiday season in the US will feature steady spending, but also notable challenges. While American household incomes remain strong, inflation, global conflicts, and the upcoming US election bring uncertainty. The study also notes the growth of weekday shopping, particularly online, which comprises 40% of weekday spending. “We wouldn’t be surprised to see online exceed 50% of weekday spending in the next two to four shopping seasons,” the authors state.