Forbes
Commenting in Forbes, BCG’s Pierre Dupreelle challenges the popular belief that wealthy millennial consumers prioritize experiences versus spending on luxury goods. According to a survey from BCG and Worth Media Group of nearly 2,600 US millennial consumers, 54% like to showcase their wealth and accomplishments through luxury purchases. “I was surprised by the scale and importance of status to the Millennials and it’s more important to them than across the other generations,” Dupreelle shares.