Bloomberg
BCG’s Jason Guggenheim talks with Bloomberg about his predictions for the travel industry’s recovery. According to BCG research, travel is unlikely to rebound to 2019 levels until 2023 or 2024. Guggenheim emphasizes that in an industry heavily driven by consumer confidence, psychological inhibition is now a make-or-break factor. He anticipates that businesses in beach and tourist towns, where the economy relies heavily on vacationers, will particularly struggle.