CNBCTV-18
In CNBCTV-18, BCG’s Nivedita Balaji explains that Indian consumers are among the most optimistic consumers globally—and this confidence is translating into a willingness to spend. BCG research found that 36% of consumers in India plan to increase their spending in the next six months, which is significantly higher than the global average of 17%. Balaji attributes this positive spending outlook to young, working adults who are looking to spend on experiences and big-ticket items.