The Guardian
A new BCG report, produced in collaboration with Blue Horizon, found that “alternative proteins will capture 11% of the global protein market by 2035.” BCG’s Decker Walker tells The Guardian that the US and Europe may reach “peak meat” in 2025, after which the consumption of meat will decline due to the fast growth of plant-based alternatives. Walker believes the world is already at such a point where meat consumption is falling for the first time in history.