The Wall Street Journal
In The Wall Street Journal, BCG’s Sylvain Duranton highlights how many companies are embracing AI beyond chatbots by using retrieval-augmented generation (RAG) to connect internal data with large language models, transforming operations and workflows. “It’s massive. Most of what we do is RAG-based,” says Duranton. “Because AI requires constant access to all of the company’s data, it must be interconnected to the entire architecture. It’s a way to protect yourself.”