The Economic Times
In a guest column for The Economic Times, BCG’s Mani Singhal and Anulipi Ghosh explain how companies can encourage Indian consumers to make more sustainable purchases. A BCG report of roughly 20,000 global consumers found that Indian consumers have a higher-than-average level of concern about the environment, but are the least likely to pay a premium for sustainable options. “Brands need to step up their game to justify value to consumers on why they should be willing to pay a premium for sustainability,” note the authors.