Forbes
In Forbes, BCG’s Mrin Nayak highlights the complex challenges facing retailers this holiday season, including the US election and five fewer prime shopping days compared to last year. Nayak emphasizes that “timing matters, though—direct, social media, and emerging marketplace channels see the most strength early in the holiday shopping season.” Retailers must focus on speed and agility to meet rising demand for fast fulfillment and competitive prices as consumers navigate a shortened and uncertain holiday shopping period.