The Guardian
In The Guardian, BCG’s Nicole Meissner explains the benefits of Music Can, a free, digital music platform codeveloped by BCG and Universal Music UK, which offers a directory of support, playlists, and music activities for people living with dementia and their caregivers. Music therapy, including recreational group singing, has been found to alleviate symptoms of dementia and even clinically improve depression and quality of life. Meissner explains how Music Can helps provide customized and meaningful care for those who struggle with dementia in a space that is still not very personalized.