CNBC
Luxury retailers are projected to have a strong holiday season overall despite a difficult 2020, BCG’s Sarah Willersdorf tells CNBC. She explains that the biggest difference this year is that the shopping period is expected to be much longer and as much as a third of all sales will move online—up 20% to 30% from last year. She says the pandemic will continue to boost online shopping as we see a shift away from traditional in-store consumerism. All of retail will be up 5% from current levels, Willersdorf says, as the industry begins to recover.