Vogue Business
In Vogue Business, BCG’s Sarah Willersdorf discusses the shifting geographical demand of luxury goods in the United States. In an effort to reach high-value consumers, luxury brands are targeting states like Florida and Texas where demand for luxury goods has grown significantly. “The US was always more than just the East and West Coasts,” Willersdorf says. “But European brands are now ensuring they direct their efforts to all major cities, not just New York and Los Angeles.”