Fortune
Writing in Fortune, BCG’s François Candelon, Theodoros Evgeniou, and Maxime Courtaux weigh the risks and benefits of implementing AI. Through an analysis of several companies’ past attempts to leverage the technology, the authors demonstrate how AI can either create business value or, when used improperly or irresponsibly, undermine company operations. Candelon, Evgeniou, and Courtaux urge leaders to keep the unique learning capabilities of AI in mind to yield the best results and returns on investment.