Fortune
In Fortune, BCG’s John Pineda discusses how to match AI tools with the right pricing strategy. He suggests setting a fixed price for tasks that would be completely automated by AI, and utilizing a subscription model for tasks where AI would be leveraged to boost human efficiency. Pineda emphasizes that businesses shouldn’t be so focused on the costs of AI that it impedes innovation. “Get people using it, trying it, and testing it, [to] come up with their own ideas of what they can do with the technology,” he says.