City A.M.
In City A.M., BCG’s Ajay Chowdhury urges retailers to incorporate GenAI into their online shopping platforms to remain competitive against increasingly powerful e-commerce forces. Beyond personalized shopping recommendations, GenAI can also provide enhanced customer service, increased fraud protection, optimized supply chain routes, and better inventory management. “We’re certainly recommending to all our clients that they start experimenting with this. And you will get left behind if you don’t do it,” Chowdhury says.