Business Day
In Business Day, BCG’s Thomas Kingombe Kock and Vishakha Chopra highlight the rapidly evolving e-commerce sector in South Africa, which has grown over 30% annually since 2019. They emphasize the need for local e-commerce players to focus on providing fast, reliable delivery and a great customer experience to stay competitive. Chopra notes, “The ability to deliver efficiently to remote areas, where 75% of consumers live outside formal address systems, is crucial.”