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The Economic Times

The Changing Online Shopping Landscape in India

Commenting in The Economic Times , BCG’s Parul Bajaj discusses the rapid growth of India’s online consumption in sectors such as fashion and beauty. According to a BCG report , shoppers in India will spend $140 billion–$160 billion online by 2025. Bajaj says increasing affluence in the country over the next few years will lead consumers to spend more on discretionary expenses.