ABC News
On Australia’s ABC News, BCG’s Elfrun von Koeller speaks about the growing low-alcohol and no-alcohol drink market. She partially attributes this to a generational trend: roughly one-quarter of Gen Z and millennial consumers say they buy non-alcoholic beer, compared to just 5% to 10% of older generations. Many beverage companies have begun adjusting to this trend by growing their brands’ low-alcohol and alcohol-free offerings, von Koeller says.