Fortune
In their guest column for Fortune, BCG’s François Candelon and Georgie Stokol write that “as the post-pandemic recovery takes shape, companies will have to tap into the myriad ways in which AI can boost revenues if they are to get ahead of rivals.” According to a recent survey from BCG and MIT of over 2,500 executives, only 10% of companies are generating significant increases in revenue by using AI. Candelon and Stokol outline three guidelines for realizing AI’s full potential: experimenting to refine the algorithm’s performance, creating new revenue streams using AI’s capabilities, and pushing boundaries to optimize revenues.