CNBC Squawk Box Asia
In an interview with CNBC Squawk Box Asia, BCG’s Global Chair Rich Lesser highlights the challenges of harnessing artificial intelligence (AI) to establish competitive advantage while using the technology responsibly. Though there is significant potential in generative AI, Lesser notes that unanswered questions surround the implementation of this transformative technology. Many companies, he says, are “in this rapid experimentation phase to try and test what are the really winning propositions that they can embed in their business with their proprietary data.”