The Business Times
In The Business Times, BCG’s Jason Moy and Rohit Ramesh discuss the shifts in Southeast Asia's e-commerce industry heading into 2025. Pivoting from an emphasis on profitability, companies are now focused on enhancing the customer experience and their value proposition, hoping to differentiate themselves from competitors and gain market share. “Companies will still continue to build out, but not just build across the board without a business case,” Ramesh notes, adding that many e-commerce players are proceeding with caution as the industry continues to grow.