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The So What from BCG

This Boston Consulting Group podcast series looks around the corner of today’s big business and social issues. The goal—the so what—is to make sense of today and prepare busy leaders and executives for the day after tomorrow.

Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. Topics range from global warming, COVID-19, business resilience, and social inequity to the influence of digital technology on everything. This is not your typical business strategy podcast.


The Electric Vehicle Revolution Isn’t Dead—It’s Just Recharging

Brian Collie, BCG’s global leader for the automotive and mobility sector, explains that price and range anxiety remain as barriers to adoption of electric vehicles. Even so, recent BCG research in the US found that nearly 40% of surveyed consumers are considering a switch to electric for their next vehicle. To tap into that demand, manufacturers need to lower their cost structure—they currently lose $6,000-$30,000 per car—and work with partners.

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Meet Our Host

Georgie Frost is an award-winning freelance finance broadcaster and journalist. She began her career as a sports journalist at the Guardian Media Group before hosting sports shows on BBC Radio. In 2014, she created a daily finance-based talk radio show on Share Radio, winning honors as the financial broadcaster of the year and as one of the top five best new presenters in the UK at the APA Awards. She has written for the Financial Times, the Sunday Times, and the Daily Mail and appeared as a sports and financial commentator in national newspapers as well as on ITV, Sky Sports Mix, and BBC One. She has written and hosted the Daily Mail’s “This is Money” podcast for the past ten years.

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