Competing on the Rate of Learning
New technologies operate at superhuman speed. Social, political, and economic forces move much more slowly. To use learning as a competitive advantage, companies must be able to learn on both timescales.
Related Expertise: テクノロジー業界, デジタル/テクノロジー/データ, ブロックチェーン
By Zia Yusuf, Akash Bhatia, Usama Gill, Maciej Kranz, Michelle Fleury, and Anoop Nannra
What Will It Take to Win the ’20s?
The economic advantage of using blockchain to unlock the potential of the Internet of Things (IoT) is still evolving. A study conducted by Boston Consulting Group and Cisco Systems explored the ways that these two promising early-stage technologies are being employed. (See Are Blockchain and the Internet of Things Made for Each Other? BCG Focus, July 2018.) Most of the 35 use cases studied are still in the proof-of-concept phase. One exception is the supply chain track-and-trace capability, with which businesses have begun testing the feasibility of scaled rollouts.
The qualitative benefits of a solution that combines blockchain with IoT in operations tracking and visibility have been extensively discussed. However, one seldom sees an exploration of the economic benefits, the focus of this report. A third publication will consider the ways that blockchain, along with IoT, is helping with counterfeit-goods prevention—another use case that is already demonstrating potentially significant business value.
While supply chain pairing of IoT with blockchain is still in its infancy, the ability of these technologies to help companies reduce their dependence on intermediaries, minimize reimbursement delays, and enable more efficient batching and routing could deliver substantial returns. By adopting blockchain in an IoT-enabled supply chain network, a billion-dollar manufacturer could save many millions of dollars each year—a determination that’s based on an examination that was limited to supply chain logistics and storage and excluded other elements of the traditional supply chain.
For the purposes of this report, we have focused on those pain points for which blockchain with IoT can generate incremental value. The typical supply chain comprises numerous elements, including planning, procurement, production, logistics and storage, sales, and after-sales service and returns.
Although blockchain with IoT can assist at every point along the supply chain, in this report, we focus on the logistics and storage stage, aware that overall savings across the supply chain could be substantially higher. For example, plurality of interests and asymmetry of information are inherent in ecosystems. Despite companies’ interdependence, each business within a supply chain is optimized toward its own profitability, making opacity an advantage that leads to classic principal-agent challenges. However, this and other similar ecosystem challenges and resulting benefits are not covered in this report.
Six key challenges typically confront those engaged in the logistics and storage phase of supply chain management:
Some of the challenges we’ve mentioned boil down to a lack of visibility: the difficulty of knowing where a product is at any given moment. IoT solves that problem by providing real-time traceability across the supply chain. Any company with an IoT-enabled network can always know exactly where a product is.
Still, visibility offers only a partial solution. Device data stored in a central database that is neither accessible to other stakeholders nor trusted by them has limited capacity to ease supply chain pain points and drive economic efficiencies. That’s where blockchain comes in and why it will prove so valuable to a wide variety of businesses. Blockchain helps unlock the potential of IoT by introducing a shared, distributed ledger into the equation. When a product shows up at a warehouse and when it leaves can be recorded in a verifiable event log to which supply chain participants have access. (See Exhibit 1.)
Blockchain’s single, shareable version of truth facilitates trust and promotes the automation of key processes. Vested parties can track critical information, such as the location and quality of goods, more accurately and more securely. These and other advantages that arise when companies pool immutable sensor data among relevant stakeholders will inevitably lead to the elimination of intermediaries whose business models are predicated on leveraging mistrust. Costs fall as blockchain with IoT-enabled validation makes the need for manual checks and independent, outside assurances obsolete.
Blockchain is not a panacea for every supply chain issue, but Exhibit 2 illustrates the way that IoT powered by blockchain can address each of the previously described logistics and storage challenges:
To show how a solution that pairs blockchain with IoT can deliver substantial economic impact in the logistics and storage phases of the supply chain, we created a hypothetical example: a $1 billion electronics equipment company with manufacturing operations in China and distribution centers in the US. We assessed and compared two scenarios for this imagined company: an aggressive scenario in which the company realizes significant economic benefits and a more conservative scenario with less positive impact. We then averaged the results. (See Exhibit 3.) Our analysis estimated the incremental savings from an IoT-plus-blockchain solution and compared the results with the savings from a solution that relied only on IoT sensors without blockchain. Adding blockchain-enabled efficiencies to the logistics and storage aspects of the supply chain, we found that it was possible to achieve net savings equal to 0.6% of revenues. (That’s $6 million in annual savings for our hypothetical billion-dollar electronics company.) We estimate that the overall end-to-end impact of blockchain on a supply chain—factoring in such additional levers as inventory optimization and receivables factoring—would be substantially higher.
Drilling deeper into the numbers shows that companies realize the greatest benefit when they reduce the amounts that they pay banks in fees for letters of credit. Those fee savings can range from 0.28% to 0.56% of revenues. Better inventory management is the other big driver: reducing holding costs and minimizing stock outages can generate an additional average benefit of 0.22% of revenues (in a range from 0.17% to 0.26%).
There are, of course, costs associated with implementing a blockchain solution. In our example, we assumed deployment of a blockchain-as-a-service solution along with a decentralized supply chain track-and-trace application and 30 nodes that share information among key supply chain stakeholders. Factoring in the estimated implementation and integration costs, we estimated annualized expenses equal to roughly 0.2% of revenues.
Savings vary. For instance, blockchain’s impact is reduced when a high level of trust among stakeholders negates the need for a decentralized ledger.
On the basis of the six levers identified above, we determined that three factors have the greatest impact on total cost savings:
The impact of an IoT solution powered by blockchain is not applicable for every supply chain scenario. To justify the implementation expenses, each enterprise must first formulate a solid business case that reflects its unique situation. Our research suggests that many will conclude that the potential payoff makes it well worth taking the plunge. The possible annual supply chain savings in logistics and storage—on average, 0.4% to 0.8% of revenues—can give businesses the sustainable competitive advantage many are looking to acquire.
Alumnus
Managing Director & Senior Partner, Global Sector Leader, Technology
Silicon Valley - Bay Area
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